Zara' incredibly fast fashion supply chain from concept to carrier bag.
http://blogs.ubc.ca/jasminekychan/2012/10/29/re-in-turbulent-times-zara-continues-to-practice-supply-chain-resiliency/
Monday 1 June 2015
Are there too many fashion trends emerging?
Pretty much every imaginable style is represented in somebody's closet: short skirts and long skirts, pencils and pleats, wide pants and skinny jeans, bare and covered-up. When everything's current, what's a revolutionary to revolt against?
Thus, over reliance on fashion trends discredits the very idea of fashion trends. Freed from the dictates of official fashion, people go their own ways and wear what they like.
Fast fashion doesn't automatically mean unsustainable
http://www.theguardian.com/sustainable-business/hm-partner-zone/fast-fashion-doesnt-always-mean-unsustainable
The controversial issue in fast fashion is its supposed effect on our environment. The Guardian as published an article discussing the sustainable strategies within 'fast fashion.'
The controversial issue in fast fashion is its supposed effect on our environment. The Guardian as published an article discussing the sustainable strategies within 'fast fashion.'
Defining Fashion Week
http://www.teenvogue.com/fashion/2014-09/what-is-fashion-week
In a super condensed nutshell, Fashion Week is when the industry's top designers present their upcoming collections in a series of runway shows and presentations
In a super condensed nutshell, Fashion Week is when the industry's top designers present their upcoming collections in a series of runway shows and presentations
Fashion/Trend Cycle
The figure above illustrates the average cycle for a fashion trend from the point of introduction to rejection.
Understanding trend forecasting
http://www.fibre2fashion.com/industry-article/9/836/pink-is-out-but-blue-is-in-understanding-fashion-trend-forecasting1.asp
Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend forecasting is the prediction of mood, behavior and buying habits of the consumer at particular time of season. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on fashion cycle and plays a major role in introductory phase of recurring fashion cycles.
Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend forecasting is the prediction of mood, behavior and buying habits of the consumer at particular time of season. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on fashion cycle and plays a major role in introductory phase of recurring fashion cycles.
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