Understanding trend forecasting

http://www.fibre2fashion.com/industry-article/9/836/pink-is-out-but-blue-is-in-understanding-fashion-trend-forecasting1.asp

Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend forecasting is the prediction of mood, behavior and buying habits of the consumer at particular time of season. It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on fashion cycle and plays a major role in introductory phase of recurring fashion cycles.